We created this explainer style animation for European Electronique’s new cloud based IT solution for education – Freedom. We worked closely with the team at European Electronique from the outset to first of all work out how the product should be positioned and through to how it will be sold in various sectors. We worked through a number of possible concepts, narrowing it down to a hand-drawn animated style that really encapsulated the thoughts, concepts and ethos behind the product. The first iteration shown here concentrates on the education market and includes a lot of fairly complex topics but is presented in a way that’s easy to understand and digest.
Designed to be shown first at a major education technology show (BETT) on screens placed around their stand, it had to capture visitors attention and also work without sound but also be usable in other formats including direct mail, YouTube and presentation use etc.
“Just wanted to thank you for the final version of the animation. We played it to the HP folks on Friday who were blown away by it. Really looks great and gets the messages across really well.”
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